Recovering abandoned checkouts is crucial for any e-commerce business, as it can help you recapture lost revenue and retain customers. To do this, you can use a pre-built workflow that sends WhatsApp messages to customers with a pre-filled link to their abandoned checkout. In this article, we cover the four parts of the abandoned checkouts - 1 attempt  flow that will help you better understand:

WHY SHOULD YOU USE THIS FLOW?

BENEFITS OF THIS FLOW

HOW DOES THIS FLOW WORK

HOW TO ENABLE THE FLOW

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WHY SHOULD YOU USE THIS FLOW?

More than 70% of shoppers are abandoning checkouts on your website. This could be for various reasons like perceived complications in the checkout process, unexpected costs at checkout etc. It’s not all gloom, if you simply send timely reminders to these customers, around 1 in 5 will actually complete the checkout. This is a no-brainer flow for any online store.

By the way, if you are already doing this on email, then it would work way better on WhatsApp. WhatsApp’s 95% open rates make it 500% better at cart recovery, than email! Additionally,

→ It can help to recover lost sales: Abandoned checkout messages can remind customers about their unfinished purchase and encourage them to complete their order. This can help to recover lost sales for the merchant.

→ It helps to reduce cart abandonment: Abandoned checkout messages can provide customers with any information they may need to complete their purchase, such as a discount code or free shipping offer. This can help to reduce the number of abandoned carts on the merchant's website.

→ It can improve the customer experience: By sending abandoned checkout messages, ecommerce merchants can show that they are proactive and willing to go the extra mile to help customers complete their purchase. This can improve the customer's overall experience with the merchant.

→ It can build trust: Abandoned checkout messages can demonstrate to customers that the merchant values their business and is willing to make an effort to help them complete their purchase. This can help to build trust in the merchant and encourage customers to return in the future.

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BENEFITS OF THIS FLOW

By sending these reminders, you are offering customers a convenient and hassle-free way to complete their purchase, which can increase the chances of them coming back to your store. Here are some benefits of using this flow:

• Increased conversion rates: By offering a pre-filled checkout link, you are making it easier for customers to complete their purchase, which can result in increased conversion rates.
• Better customer experience: Sending reminders through WhatsApp can provide customers with a more personalized and convenient experience, which can improve their overall perception of your brand.
• Cost-effective solution: Using a pre-built workflow is a cost-effective solution for recovering abandoned checkouts, as it requires less time and resources than manually following up with each customer.
• Save time and effort: With the flow, you no longer need to manually send follow-up messages to customers who have abandoned their cart. The flow will handle this task for you, saving you time and effort.

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HOW DOES THIS FLOW WORK?

- Whenever a checkout is abandoned, this flow delivers a WhatsApp message with a pre-filled link to the customer. All the customer has to do is click and pay!

- Based on our research, we recommend that you send up to 3 reminders 1 hour, 1 day and 3 days apart for best results.

- This specific pre-built flow will send 1 message 1 hour after checkout abandonment.

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HOW TO ENABLE THE FLOW

Enabling the Recover Abandoned Checkouts flow is simple and straightforward. Here's how you can do it:

1. Log in to your FlowHippo Account.

2. Go to Playbooks, search for "Abandoned" and click on “Recover Abandoned Checkouts - 1 Attempt”.

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3. Click "Use this Playbook" to add it to your account.

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4. Click "Publish" to make the flow live.

Note: If you wish to customize the flow, click "Edit" to modify it to your needs.

That's it! You've successfully enabled the Recover Abandoned Checkouts flow.

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‍Keywords: Abandoned checkout, Recover amount, Automate flow, Send checkout message, FlowHippo.

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