WhatsApp Bluetick is a small blue check mark that appears next to a verified business’ name or profile picture, indicating that the business has gone through a verification process by the platform. The article mentions the eligibility criteria for getting a bluetick on WhatsApp, the advantages of having a blue badge on WhatsApp, and how the verification process involves Meta Business Manager. 

It’s important to note that not every business is eligible to receive the WhatsApp bluetick. Only reputable and well-established brands can apply for the blue badge. In this article, we will guide you through the requirements and application process for the bluetick verification.

• Difference between verified and Non verified accounts
• Benefits of Getting Bluetick
• Eligibility for a Bluetick on WhatsApp
• Apply the Bluetick application process
• WhatsApp Bluetick Verification denied

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Difference between Verified and Non-Verified Accounts

The main difference between a verified and non-verified WhatsApp account is credibility. A verified account has a bluetick, indicating that it has been verified by WhatsApp and is legitimate. A non-verified account, on the other hand, does not have a bluetick and may not be seen as credible by customers.

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‍Benefits of Getting Bluetick

There are several benefits of getting the Bluetick for WhatsApp API, some of which are:

1. Increased credibility: The Bluetick for WhatsApp API indicates that the business has been verified by WhatsApp, which increases its credibility and trust among customers.
2. Improved customer engagement: Having the Bluetick for WhatsApp API can improve customer engagement as customers are more likely to trust and engage with verified businesses.
3. Increased visibility: Verified businesses are more likely to be visible to potential customers as they appear higher in search results.
4. Improved security: The Bluetick for WhatsApp API ensures that customers are communicating with a legitimate business, which helps in preventing fraud or scams.

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Eligibility for a Bluetick on WhatsApp

Now coming to the important part, what makes a business eligible for a Bluetick on WhatsApp API? Here are the eligibility criteria you need to follow to apply for the blue Badge:

1. Complete Meta business verification: You must complete the Meta business verification process on your Meta Business Manager account.

2. Notable and reputable business: Your business must be a notable and reputable business. The specific requirements may vary depending on the region or country where the business is located. Refer to our article Understand the Notable and Media.‍

3. Tier 2 or above messaging level: Your account must be in Tier 2 or above messaging level. While Tier 1 may also apply, you must have exchanged 10-15 messages first.

4. 2FA verification: Turn on 2-step verification to apply for an official WhatsApp API account if you haven’t enabled it before applying for the Bluetick.

Click on More >> Two-Step verification, and then enable it.

Additionally, businesses that deal with products or services related to drugs, tobacco, gambling, alcohol, weapons and ammunition, live animals, adult products/services, medical and healthcare products, dating services, and cryptocurrencies are not eligible to apply for a Bluetick on WhatsApp.

If a business meets all the eligibility criteria, they can apply for a Blue Badge on WhatsApp.

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Apply the Bluetick Application Process

The process to get The Blue Badge is straightforward. A business needs to follow a few simple steps to get the Badge. So, here's the step-by-step process of getting the Bluetick badge.

Make sure your Meta Business account is successfully verified.

1. Go to your Meta Business Manager and log in.

or

use this link and login - Meta business Manager.

2. In the Accounts section, click on WhatsApp Accounts and select the account(s) you want to apply.

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3. Scroll down and click on WhatsApp Manager.

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4. Select the phone number associated with your business and click on the Settings icon.

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5. Go to the Profile section.

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6. Click Submit Request to open a pop-up window.

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7. Type the business details in the required fields.

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8. Type any necessary media notability details in the required fields. Refer to our article, Understand the Notable and Media.

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9. Once completed, skip the additional information and click Submit to send your request.

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WhatsApp Bluetick Verification denied!? No need to panic

If everyone could easily get the bluetick, it would lose its value. Only a small percentage of businesses actually succeed in getting the blue badge. And WhatsApp does not share details when they reject an application. But what they do is allow businesses to apply again after 30 days.

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‍Keywords: WhatsApp API, Bluetick, Badge, Business verification, Media coverage, Notable mentions.

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