Analytics is your one-stop dashboard to understand how well Zoko is performing for your business. It gives you clear visibility into ROI, overall engagement, and actionable insights to help you decide the next steps in your WhatsApp growth journey.

How is ROI Calculated?

If you're investing in Zoko (WhatsApp marketing), the question you really care about is: 

"Am I earning more than I'm spending?"

That's exactly what ROI measures. It shows how much revenue you generated for every dollar you spent on the platform.
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ROI Formula

ROI = (Total Revenue - Platform Investment) ÷ Platform Investment × 100

• Total Revenue = All sales attributed to Zoko activities
• Platform Investment = Zoko BIll + WhatsApp Bill

A positive Revenue Return means you're generating more revenue than you're spending. The higher the percentage, the better your platform performance.

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To do this:

1. Go to the Analytics section.

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Understanding the Four Revenue Drivers

Your WhatsApp Revenue Return comes from four main features working together:
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1. Broadcasts

Broadcasts are bulk marketing messages sent to many customers at once, like promotions, restock alerts, or festive offers.

• Example: sending "New arrivals just dropped - shop now!" to 10,000 subscribers.
• Impact on Revenue Return: Quick spikes in sales from campaigns.
  

2. Flows

Flows are automated message journeys that run in the background.

• Example: abandoned cart reminders, order updates, or order confirmation.
• Impact on Revenue Return: Recover lost sales and increase repeat purchases steadily over time.

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3. Chat Sales

This is when your team (or you) directly chat with customers on WhatsApp and take orders.

• Example: answering a product question and helping the customer place an order.
• Impact on Revenue Return: High-value, personalized conversions.

4. AI Assistants

AI assistants act like smart support agents. They handle FAQs, recommend products, and even close sales.

• Example: customer asks "Where's my order?" → AI assistant instantly replies with tracking info.
• Impact on Revenue Return: Reduces support costs while driving additional sales.

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Pro Tip: You can export your Revenue Logs anytime by clicking Export. This helps you track how much revenue each feature contributes and clearly see the combined impact of all your activities including Chats, Broadcasts, Flows, and AI Assistants.

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‍Keywords: Revenue Return, Zoko Return, Sales, Calculation, Analytics, Platform Performance, ROAS

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