How to Set up Recover Abandoned Checkouts - 3 Attempts Flow
Understand the Playbook flow of abandoned checkouts - 3 attempts and how to enable it in FlowHippo.
Recovering abandoned checkouts is crucial for any e-commerce business, as it can help you recapture lost revenue and retain customers. To do this, you can use a pre-built workflow that sends WhatsApp messages to customers with a pre-filled link to their abandoned checkout. In this article, we cover the four parts of the Abandoned checkouts - 3 attempts flow that will help you better understand:
WHY SHOULD YOU USE THIS FLOW?
BENEFITS OF THIS FLOW
HOW DOES THIS FLOW WORK
HOW TO ENABLE THE FLOW
WHY SHOULD YOU USE THIS FLOW?
More than 70% of shoppers are abandoning checkouts on your website. This could be for various reasons like perceived complications in the checkout process, unexpected costs at checkout etc. It’s not all gloom, if you simply send timely reminders to these customers, around 1 in 5 will actually complete the checkout. This is a no-brainer flow for any online store.
By the way, if you are already doing this on email, then it would work way better on WhatsApp. WhatsApp’s 95% open rates make it 500% better at cart recovery, than email! Additionally,
→ It can help to recover lost sales: Abandoned checkout messages can remind customers about their unfinished purchase and encourage them to complete their order. This can help to recover lost sales for the merchant.
→ It helps to reduce cart abandonment: Abandoned checkout messages can provide customers with any information they may need to complete their purchase, such as a discount code or free shipping offer. This can help to reduce the number of abandoned carts on the merchant's website.
→ It can improve the customer experience: By sending abandoned checkout messages, ecommerce merchants can show that they are proactive and willing to go the extra mile to help customers complete their purchase. This can improve the customer's overall experience with the merchant.
→ It can build trust: Abandoned checkout messages can demonstrate to customers that the merchant values their business and is willing to make an effort to help them complete their purchase. This can help to build trust in the merchant and encourage customers to return in the future.
BENEFITS OF THIS FLOW
There are several benefits to using the "3 Attempts" flow to recover abandoned checkouts:
- Increased Revenue: By recovering abandoned checkouts, you can increase your revenue and boost your business's bottom line.
- Improved Customer Experience: Sending timely reminders to customers shows that you care about their experience and want to help them complete their purchase.
- Easy to Implement: The "3 Attempts" flow is easy to set up and can be customized to suit your business's needs.
HOW DOES THIS FLOW WORK
- If a customer abandons their checkout, this flow will send a WhatsApp message with a pre-filled link to the customer to complete their purchase.
- The pre-built flow can be customized to send up to 3 reminders at intervals of 1 hour, 1 day, and 3 days.
- This pre-built flow will send 3 messages: one 1 hour after the checkout abandonment, another 1 day later, and a final message 3 days after the abandonment.
- This flow helps to recover abandoned checkouts and increase revenue for your business.
HOW TO ENABLE THE FLOW
Enabling the Recover Abandoned Checkouts flow is simple and straightforward. Here's how you can do it:
1. Log in to your FlowHippo Account.
2. Go to Playbooks, search for "Abandoned" and click on “Recover Abandoned Checkouts - 3 Attempts”.
3. Click "Use this Playbook" to add it to your account.
4. Click "Publish" to make the flow live.
Note: If you wish to customize the flow, click "Edit" to modify it to your needs.
That's it! You've successfully enabled the Recover Abandoned Checkouts flow - 3 Attempts.
Keywords: Abandoned checkouts, Pre-filled link, Recover checkouts, Revenue recovery, Automated flow, Timely remainders, FlowHippo.