Introduction

WhatsApp is the world's most popular messaging app, with over 1.5 billion monthly active users. For many people around the world, WhatsApp has replaced email as the primary means of communication with friends, family, and co-workers. While Facebook Messenger and Instagram have long used hashtags for a while now to create more engaging conversations between brands and consumers on their respective platforms, WhatsApp has decided to introduce a new feature called WhatsApp catalogs:

WhatsApp catalogs are similar to Facebook & Instagram catalogs except they are optimized for mobile.

It's simple to create a catalog. You can add products, services and even photos from your shopfront.

To create a catalog:

• Go to WhatsApp Catalogs (Shopify App) in the Shopify app store
• Click on 'Add the app' and enter your API key
• Add products or services you want to showcase in your WhatsApp catalogs by clicking on 'Create New Product/Service'. For example: [https://whatsappcatalogs-demo.herokuapp.com](https://whatsappcatalogs-demo.herokuapp.com/)

Easily showcase and share your products and services on WhatsApp

Congratulations on your new catalog! You’re now ready to start sharing it with customers.

To make a product or service available in your catalog:

• Click Catalogs in the left menu bar and select Create Catalog.
• Enter the Name of your catalog and click Save.
• Select Add Product or Service from the drop-down menu.
• Enter details about the product or service you would like to display, including its name, description, price and availability.

Once you have created a product or service with details such as name, description and pricing information, you can add it to any WhatsApp group chat by clicking Send Message under Products & Services within Shopify's WhatsApp integration settings page (you must be an admin).

How to create and update a catalog

• Create a WhatsApp account.
• From your Shopify admin, click WhatsApp Catalogs in the left menu, then click Create new catalog.
• Enter a name for your catalog.
• On the Catalog settings page, enter the following information:

Catalog type: Catalog for products or services and price lists

Product/service types to include in this catalog: Select one or more product/service types from the list (e.g., clothing) that you want to include in this catalog. If you only want to add one type of product or service, leave this field empty. Click Save at the bottom of the page when finished adding them all together!

How to create and update collections in your catalog:

• Create a new collection
• Update an existing collection
• Delete an existing collection

How to share a product or service with your customers

• Have a catalog.
• Create a WhatsApp group for your shop and share the link with your customers.
• If you have products or services that are not in the catalog, let them know about it in messages so they can order from you directly.

How to view a catalog

To view your catalog, you need to be logged into your Shopify account and go to the WhatsApp Catalog for Shopify page.

If you're on desktop: Open up your browser and go to shopify.whatsappcatalog.com/catalogs

If you're on mobile or tablet: Open up WhatsApp on your device and click the link in our push notification or text message that says View My Catalog

WhatsApp catalogs are the next big thing in conversational commerce

WhatsApp is the most popular instant messaging app in the world, with over 1.5 billion users. It's also a great way to reach your customers and sell products or services.

Shopify merchants can now create WhatsApp catalogs to connect with their customers on this massive platform. The first step is to enable WhatsApp on your Shopify store and install our free Shopify app that makes it easy for you to publish your catalogs within WhatsApp.

Conclusion

We are excited about the future of WhatsApp catalogs and we know that you will be too. As more and more people start using this new feature, WhatsApp will continue to improve it to make it easier for you as a merchant. In addition, they will also add new features like video content and even polls so that customers can communicate with each other while browsing your products or services!

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