Introduction

WhatsApp has revolutionized the way we communicate with our customers. The platform is now the most popular messaging app among millennials, and many businesses have adopted the platform to reach their customers. WhatsApp isn't just a messaging service—it's also a business-to-business tool that can be used for sales and customer service. In fact, 82% of small businesses use WhatsApp to connect with their customers in some way or another. But how do you get started? This 30-day plan will help you set up an marketing program on WhatsApp so you can start building relationships with your customers immediately:

Day 1-3: Lay a strategic foundation

A clear strategy is the foundation of any WhatsApp marketing program. Without a plan, you can’t hope to achieve your goals, so it’s important that you develop one before you get started.

A WhatsApp Marketing strategy should include:

• A clearly defined objective and goals
• A detailed timeline that breaks down when each step in your program will occur (i.e., what dates will be included in the launch phase)
• The specific type of content that will be used over the course of your program (i.e., what kinds of messages are being planned)

The objectives and goals should reflect why you are conducting a WhatsApp campaign in the first place, while the timeline helps keep everyone accountable for their responsibilities and gives them something to refer back to if they ever get off track. The type of content serves as an outline for all other parts of your strategy by outlining exactly what types are going into them—and how many there will be!

Setting the stage for your WhatsApp program

To start your WhatsApp program off on the right foot, it's important to set clear goals for what you want to achieve and how you want to achieve them. A good way to do this is by creating a timeline for your WhatsApp program that includes:

• The overall goal of the effort (i.e., increase brand awareness, drive traffic to an Shopify or other ecommerce site)
• The target audience(s), including demographics and psychographics
• Pain points those audiences are experiencing in relation to your company or product

Day 4-7: Put your WhatsApp channel strategy in action

Before you set goals, it's important to define your problems and consider the possible solutions. You don't have to worry about what other people are doing; just focus on yourself, your company and your employees.

For example: If you're a new D2C brand and want to become more successful with WhatsApp marketing, then maybe the problem is that you're not reaching potential clients or getting feedback from them. So one solution would be to start a WhatsApp group for existing clients so they can share information about their progress with each other and refer new members who might need help too.

A good goal would be: "By the end of three months from now (or six months), I will have 100 subscribers in my WhatsApp newsletter."

At bare minimum setup the following

• The WhatsApp Click-to-chat button
• Activate basic WhatsApp automations

• WhatsApp Cart Recovery
• WhatsApp Upsells
• WhatsApp Cross Sells
• WhatsApp Opt In Pop Ups
• WhatsApp store notifications (Order Confirmations, Shipping Notifications etc)

Day 8-14: Maximize your WhatsApp program ROI

This is the time to make your WhatsApp program ROI-positive. When your goal is to drive more customers, you have to be able to generate leads and close sales using WhatsApp. This means that you need a call-to-action button on your website that allows users to easily connect with an agent via WhatsApp at any time. The CTA should be clearly visible on every page of your website, as well as in ads, emails and other marketing materials.

To make this happen, create a custom URL or use our Webhook feature which will automatically post chat messages from the bot into your chat group when someone sends a message about one of the products listed in it (e.g., “Request demo”). If someone asks for help with a particular product on Facebook Messenger or Twitter DM - we'll automatically share the link where they can request free trial or demo/consultation via live chat window embedded inside your group!

Day 15-21: Add new strategies to your WhatsApp toolbox

In today's world, the customer is king. They have more power than ever before to choose where they spend their money, and that means you need to do more than just sell your product or service. You need to make your customers feel like they are part of an exclusive club—a place where they can get special treatment and great deals. It's all about adding value for them!

In this last week of this 30-day plan, I'm going to show you how you can continue adding value with WhatsApp strategies:

• Add a WhatsApp number on your website (and social media channels) so customers can easily reach you directly through the platform they already love using most often in their day-to-day lives!
• Add a WhatsApp channel on your email signature, business cards, etc., so that people have no excuse not contact you when they need help with anything related specifically towards what YOU do best—whether it's creating new products/services or solving problems around existing ones​

Day 22-30: Expand and optimize your WhatsApp marketing efforts

• Use WhatsAppto deliver your customers with important alerts. If your business has a new promotion, or you're announcing an event, there's no better way to get the word out than using text messaging.
• Send WhatsApp messages throughout the day and night. A lot of businesses only send out messages during working hours, but this can be limiting for consumers who are looking for information at any time throughout the day or night. Consider sending out a special message on Friday nights that informs people about what will happen over the weekend (i.e., check-in times), or send a link to an article about why they should visit your store before heading home from work on Monday mornings when everyone is stressed and busy trying not to be late for work!
• Use automation software like HubSpot's Campaigner App or Infusionsoft's FollowUp Boss in order make sure that all texts are sent out on time so that there aren't any gaps in communication between customers and employees!

Start with a pilot, then ramp up given clear results.

You're going to want to start with a pilot. A pilot is a small test of your program that will help you figure out what works and what doesn't, so you can adjust before the full launch.

To run a successful WhatsApp program, you need to be able to show results in 30 days or less. With this goal in mind, it's important that your first day of messaging is also your last day of messaging—and that means you'll need some way of measuring how well it's working for your business.

The best way to measure whether or not your WhatsApp program is working is by using qualitative feedback from customers: did they talk about their experience with friends? If so, in what ways? Were they satisfied with the communications? Did they visit again after leaving positive comments on social media? If not satisfied at all times during communications (whether through chat bots or customer care representatives), why not? Are there any specific improvements we could make as part of our next phase?

Conclusion

These are just some of the ways you can use WhatsApp to reach your customers. It’s a powerful and flexible tool that can be customized for any business, so don’t underestimate what it can do for your brand! We hope these tips have given you some inspiration for how to get started on your WhatsApp strategy today. If you have any questions, feel free to reach out through our website www.zoko.io or WhatsApp us here wa.me/917306017571