What are the key differences between a standard WhatsApp Business account and a WhatsApp Business API account for catalog management?
WhatsApp Business has two main types of accounts for businesses: a standard WhatsApp Business account and a WhatsApp Business API account. Both types of accounts can be used for catalog management, but there are some key differences between the two. In this article, we will discuss the key differences between a standard WhatsApp Business account and a WhatsApp Business API account for catalog management.
Account Approval Process
The approval process for a standard WhatsApp Business account is relatively straightforward and can be done directly through the WhatsApp Business app. However, the approval process for a WhatsApp Business API account is more complex and requires businesses to go through an approval process with a WhatsApp Business solution provider.
Catalog Size
The catalog size for a standard WhatsApp Business account is limited to 500 products, while the catalog size for a WhatsApp Business API account is unlimited. This means that businesses with a larger product inventory may benefit more from a WhatsApp Business API account for catalog management.
Catalog Management Features
While both types of accounts can be used for catalog management, a WhatsApp Business API account offers more advanced catalog management features, such as the ability to add multiple images and product attributes, and to update product information in real-time.
Integration with Third-Party Apps
A WhatsApp Business API account allows for integration with third-party apps, such as e-commerce platforms and customer relationship management (CRM) software. This can help businesses streamline their catalog management and improve their overall business processes.
Customer Messaging Features
A WhatsApp Business API account also offers more advanced customer messaging features, such as the ability to send automated messages and use chatbots. This can help businesses provide more personalized and efficient customer service.
Conclusion
Both a standard WhatsApp Business account and a WhatsApp Business API account can be used for catalog management, but there are some key differences between the two. A WhatsApp Business API account offers more advanced catalog management features, integration with third-party apps, and advanced customer messaging features. However, the approval process for a WhatsApp Business API account is more complex, and it is more suitable for businesses with larger product inventories. Ultimately, the choice between the two types of accounts depends on the specific needs and requirements of each business.