Sending messages to multiple contacts at once is a time-consuming process, especially when you’re wanting to send that message to hundreds of people at once. Thankfully, WhatsApp broadcasts solve that issue. In this article, you’ll learn what exactly a WhatsApp broadcast is, how you might use it, and how you can send broadcasts yourself.
If you’d like to connect with all your contacts at once, WhatsApp broadcast is for you. Rather than sending many individual messages (which would take hours and hours of manual work), WhatsApp broadcast allows you to send messages to any number of contacts at the same time without needing to place those contacts into a group.
These messages appear within the recipient’s WhatsApp message inbox as if you had sent them a private message. They can even directly respond to the message and there will be no indication that they’ve received a broadcast rather than a direct message.
It is important to note that within WhatsApp itself you can only send the broadcast to 256 contacts at the same time.
Broadcasting is, essentially, a great time saver. Especially when it comes to marketing purposes. If you run an eCommerce business, the ability to send messages in bulk to all your contacts opens up lots of marketing avenues. Consider if you’re about to launch a new product, or you have an upcoming sale or event, being able to send the same message to multiple contacts at the same time is a huge time saver.
The list of use cases is lengthy, it’s only your imagination as a business owner that is the limiting factor. If you’re struggling to think of particular use cases, these should get you started:
There are two ways that you can send a WhatsApp broadcast. The first way is via the WhatsApp Business app itself, which has a few limitations in place. The second way is to use the WhatsApp API via a third-party piece of software such as Zoko.
To send a broadcast using the WhatsApp Business app there are a few simple steps:
Tip: Segment your audience into groups so that your messages are as relevant and as valuable as possible. That way your customers are far more likely to engage with the message rather than thinking they’re receiving a mass spam message.
As mentioned above, there are limitations to sending broadcasts within the app. They might not necessarily affect you immediately, but as your business expands they can quickly become bothersome.
The first limitation is who you can send your message to. In the app, you’re only able to broadcast to people who have saved your business number in their contacts. Meaning you can’t contact potential new customers.
The second limitation is the sending limit. Using the app the maximum number of people you can broadcast to at once is 256. Meaning if your audience is considerably larger you’ll need to create multiple lists and send the same message multiple times.
The final limitation is over users. If you’re a larger team, the limit of 4 users per business might get frustrating. Small businesses or individuals shouldn’t find this too much of an issue.
Zoko makes the process incredibly simple and is, arguably, the broadcast app is one of the most powerful features on the platform. The most important aspect of using Zoko is that the limitations shared above are completely bypassed. You can send broadcasts to anyone, up to 800 people per day, plus you’re able to automate responses using chatbots, quick replies, or auto-replies.
To get started broadcasting on Zoko, you’ll first need to import your contacts using a .xlsx file. There are handy templates within the Zoko library for you to work with, Once uploaded, you’re ready to begin broadcasting.
Sending a WhatsApp broadcast is a great way to connect with your customers en masse. You can use the feature for a wide variety of different reasons, the only real limitation is your imagination, especially when you’re using Zoko.
Think that your business could benefit from the limitation-free WhatsApp API broadcast feature? Why not book a demo of Zoko to see it in action?
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