Thinking about using WhatsApp for marketing but unsure which platform to choose? You’re not alone. With billions of users, WhatsApp is arguably the most important business platform today. But to use it to its fullest extent you need the right WhatsApp API solution provider. 

Many businesses turn to WATI, which is no-doubt a leading WhatsApp API solution. But does it really check all the boxes? Not always. 

High costs, rigid automation, and limited flexibility can cost your business valuable leads. The good news? There are many smarter and more powerful alternatives.

In this blog, we’ll break down 10 of the best WATI alternatives for WhatsApp marketing. Each brings something unique to the table and can take your WhatsApp marketing to a whole new level.  

What is WATI?

WATI (WhatsApp Team Inbox) is a WhatsApp Business Solution Provider (BSP) designed to help businesses manage customer conversations at scale. Built on the official WhatsApp API, it offers features like shared team inboxes, automation, and chatbot integration to streamline customer interactions.

The platform is popular among small and medium-sized businesses (SMBs) looking for a structured way to handle WhatsApp messages. It provides tools for bulk messaging, chatbot workflows, and CRM integrations, making customer engagement more efficient.

But WATI isn’t perfect. Its automation can feel rigid, the pricing is on the higher side, and some features may not work well for growing businesses. That’s why many brands look for alternatives that offer more flexibility, better scalability, and greater control. 

Let’s take a closer look at why you should look for better alternatives to WATI.

Why Should You Consider WATI Alternatives? 

WATI is a popular choice, but is it the best fit for your business? Not always. Many users find its automation limiting, pricing steep, and features restrictive as they grow.

A great WhatsApp marketing platform should adapt to your needs—not the other way around. If you're looking for more flexibility, better pricing, and smarter automation, it’s time to explore other options.

Here are some key limitations of WATI that you should consider:

• Customer Service Issues: For any online tool, the quality of customer service is very important. According to one review on G2, customer support of WATI is “seriously lacking”.  
• Lack of Flexibility: You should look for a solution that is flexible and can adapt with your marketing strategy. You shouldn't have to build your marketing strategy based on the features of the tool, which is a challenge in case of WATI. According to a customer review on G2, “once you are set up with them it's really difficult to change”.
• Automation Bug: One WATI user reports that the same messages are sent multiple times to their customers, which is potentially an automation bug. 
• Tedious Chatbot Builder: One of the users reports on G2 that you can only add a maximum of 10 minutes of time delay between two stages in a flow in WATI chatbot builder. 
• High Costs for Bulk Messaging: Sending bulk messages through WATI can be expensive, and you must purchase message credits separately.
• Limited Customization: You may find yourself struggling with restricted branding and customization options, making it harder to create a smooth customer experience.

Also Read: “WATI - Not fit for ecommerce”
There are some specific features you should look for in WhatsApp API solution providers. We have created a list of features that you should consider. Let’s take a closer look.

What to Look for in WhatsApp Marketing Tools?

Choosing the right WhatsApp marketing platform isn’t just about sending messages—it’s about driving real engagement and sales. Here are the key features to look for when picking a tool that truly works for your business:

• Affordable and Scalable Pricing: The platform should offer cost-effective plans that grow with your business, without hidden fees.
• Smart Automation & Chatbots: Look for advanced automation that feels natural, responds instantly, and guides customers smoothly through conversations.
• Easy Bulk Messaging: Sending updates, promotions, and notifications should be easy, without extra costs or restrictions.
• Simple WhatsApp Commerce Integration: Built-in catalog management and direct sales options can turn WhatsApp into a powerful sales channel.
• Multi-Agent Support: A shared team inbox helps your entire team manage conversations efficiently without losing track of customer interactions.
• Advanced Analytics & Reporting: Real-time insights into customer behavior, message performance, and campaign success are crucial for growth.
• CRM and Third-Party Integrations: The tool should easily connect with your CRM, e-commerce platforms, and other business tools for a proper workflow.

A great WhatsApp marketing tool should make customer engagement easier, not harder. Now, let’s explore the top alternatives that check all these boxes—and more.

Top 10 WATI Alternatives for WhatsApp Marketing in 2025

Sticking to the wrong WhatsApp marketing tool can mean lost sales, frustrated customers, and a never-ending struggle with automation. Why settle for less when better options exist?

Whether you're looking for smarter automation, better pricing, or features that truly drive sales, the right platform is out there. The question is—which one?

We’ve done the research and compiled the 10 best alternatives to WATI. Let’s explore.

1. Zoko

Tired of juggling multiple platforms for marketing, sales, and customer support? Zoko brings everything under one roof—right inside WhatsApp. Zoko easily integrates with Shopify and is an all-in-one WhatsApp marketing solution for Shopify merchants. Shopify merchants highly recommend Zoko to improve WhatsApp-based customer interaction. 

Zoko has a rating of 4.8/5 on Shopify and 4.5/5 on G2.

Features 

Here are the key features Zoko:

• WhatsApp Catalog Integration: Synchronizes your Shopify catalog with WhatsApp, allowing customers to browse and purchase products directly within the app.
• Broadcast Messaging: Broadcast messaging helps in personalized bulk messaging with higher open rates compared to traditional email marketing.
• Drag-and-Drop Workflow Automation: Automate tasks such as order confirmations and customer follow-ups using an intuitive visual builder.
• Multi-Agent Support: Helps multiple team members manage customer interactions simultaneously through a shared inbox.
• AI-Powered Chatbots: Utilize ChatGPT integration to automate customer interactions and order processing within WhatsApp.
• Comprehensive Analytics: Provides insights into customer behavior and campaign performance to inform marketing strategies.
• One-Click WhatsApp Commerce:  Syncs with Shopify, letting customers browse and buy directly through WhatsApp.
• Vast Integrations: Works with Meta ads, CRMs, and other essential business tools.

Pros and Cons 

Here are some pros and cons of using Zoko:

Also Read: “Comparison WATI vs Zoko”. ‍

2. Interakt

Interakt is a full-stack WhatsApp CRM and official Meta business partner, designed to help businesses enhance customer engagement through WhatsApp. It offers easy integration with e-commerce platforms like Shopify, helping businesses automate marketing, sales, and customer support processes. 

Interakt has a rating of 3.7/5 on Shopify and 4.5/5 on G2. 

Features 

Here are some features of Interakt:

• Click-to-Chat Ads Integration: Run Meta ads that drive customers directly to WhatsApp chats for higher engagement.
• Shared Team Inbox: Manage all customer interactions from a single WhatsApp number, allowing multiple team members to handle queries efficiently.
• WhatsApp Chat Widget: Add a chat widget to your website, enabling visitors to initiate WhatsApp conversations directly, enhancing accessibility.
• Catalog Sharing: You can showcase and market your product catalogs to thousands of customers via notification campaigns and auto-replies, helping in product discovery and sales.
• Blue Tick Verification Assistance: Apply for WhatsApp's verified business badge to enhance credibility and trust with customers. 

Pros and cons 

Here are some pros and cons of using Interakt:

Also Read: “Comparison Interakt vs Zoko”.

3. Delight Chat

DelightChat is an omnichannel customer support and WhatsApp marketing platform tailored for e-commerce brands. It consolidates various communication channels—including WhatsApp, Instagram, Facebook, Email, and Live Chat—into a unified dashboard, streamlining customer interactions and marketing efforts. 

Delight Chat has a rating of 4.9/5 on Shopify and 4.5/5 on G2. 

Features

Here are some key features of Delight Chat:

• Promotional Broadcasts: You can send bulk promotional messages to customers and WhatsApp's high open rates to boost marketing effectiveness.
• Customer Segmentation: You can create targeted marketing campaigns by segmenting customers based on their behavior and purchase history.
• Reorder Campaigns: Encourage repeat purchases by automating reorder reminders for consumable products, boosting customer retention. ​
• Winback Campaigns: Re-engage inactive customers with targeted messages and offers, aiming to rekindle their interest in your brand.
• WhatsApp Broadcasts: You can send bulk promotional messages, offers, and updates while maintaining personalization.

Pros and Cons 

Here are some pros and cons of using Delight Chat:

4. Hello24

Hello24 is a conversational commerce platform that empowers businesses to conduct sales, marketing, and customer support directly through WhatsApp. By integrating with e-commerce platforms like Shopify, it helps in product listing and order management within the messaging app.

Hello24 has a Shopify rating of 5 / 5 and G2 rating of 5 / 5. 

Features 

Here are some of the features of Hello24:

• WhatsApp Product Catalog: You can easily sync Shopify products with WhatsApp for direct browsing and purchases.
• AI Chatbots: Automate responses, recommend products, and assist customers in real time.
• Marketing Automation: Send targeted promotions, offers, and updates via WhatsApp.
• Cart Recovery: Remind customers about abandoned carts to boost conversions.
• Order Updates: Automate messages for order confirmations, shipping, and deliveries.
• In-App Payments: You can conduct secure transactions within WhatsApp.
• Customer Segmentation: Target specific groups with personalized campaigns.

Pros and Cons

Here are some pros and cons of using Hello24:

5. AiSensy

AiSensy is a WhatsApp marketing platform built to help businesses scale their outreach, automate customer interactions, and drive conversions. With WhatsApp API integration, you can easily send bulk messages, use automated chatbots, and engage with your customers. Its advanced analytics and automation tools make it a strong choice for brands looking to maximize WhatsApp marketing.

AiSensy has a Shopify rating of 1 / 5 and a G2 rating of 4.4 / 5. 

Features 

Here are some features of AiSensy:

• Bulk WhatsApp Campaigns: You can send personalized promotional messages to thousands of customers in one go.
• Chatbot Automation: You can automate responses, lead qualification, and customer support.
• WhatsApp Drip Campaigns: You can set up automated message sequences for engagement and retention.
• Multi-Agent Inbox: You can manage customer interactions efficiently with a shared team inbox.
• Click-to-WhatsApp Ads: You can convert ad traffic into WhatsApp conversations for direct engagement.
• Detailed Analytics: You can track campaign performance with insights on open rates, responses, and conversions.
• WhatsApp-based Retargeting: You can easily re-engage customers with abandoned cart reminders and follow-ups.

Pros and Cons

Here are some pros and cons of using AiSensy:

6. Twilio

Twilio is a powerful cloud communications platform that helps businesses to integrate WhatsApp messaging into their marketing and customer engagement strategies. With its API-driven approach, Twilio allows brands to send bulk messages, automate interactions, and create personalized campaigns. It is a preferred choice for businesses seeking a customizable WhatsApp marketing solution

Twilio has a Shopify rating of 3.6 / 5 and a G2 rating of 4.2 / 5. 

Features

Here are some key features of Twilio:

• Bulk Messaging: Send promotional offers, updates, and alerts at scale.
• Automated Chatbots: Set up AI-driven responses for customer queries and support.
• Omnichannel Communication: Manage WhatsApp alongside SMS, email, and voice interactions.
• Analytics & Reporting: Track message delivery, response rates, and engagement.
• Secure Messaging: End-to-end encryption ensures safe customer interactions.
• Flexible CRM Integration: Connect with Salesforce, HubSpot, and other tools.

Pros and Cons 

Here are some pros and cons of Twilio:

Also Read: “WhatsApp API vs Twilio: Crucial Differences You Must Know”

7. Gallabox

Gallabox is a no-code WhatsApp marketing and automation platform designed to help businesses streamline customer interactions, generate leads, and drive sales. It offers chatbot-driven automation, integrations, and bulk messaging capabilities to make WhatsApp marketing more efficient.

Gallabox has a Shopify rating of 3.6 / 5 and G2 rating of 4.6 / 5.

Features

Here are some key features of Gallabox:

• Drag-and-Drop Chatbot Builder: Automate responses and customer interactions without coding.
• Bulk WhatsApp Messaging: Send promotional offers, updates, and personalized campaigns.
• Click-to-WhatsApp Ads: Convert ad traffic into WhatsApp conversations for real-time engagement.
• Multi-Agent Inbox: Assign and manage customer chats across teams for faster responses.
• Integration with Shopify & CRMs: Connect with eCommerce platforms and customer databases.
• WhatsApp Templates & Quick Replies: Automate replies to FAQs and customer inquiries.

Pros and Cons 

Here are some pros and cons of using Gallabox:

8. Intercom

Intercom is a customer engagement platform designed to unify communication across multiple channels, including WhatsApp. Businesses can use it to send proactive messages, automate customer interactions, and provide real-time support.

Intercom has a Shopify rating of 1.7 / 5 and G2 rating of 4.5 / 5.

Features

Here are some features of Intercom:

• WhatsApp Inbox Integration: Manage WhatsApp chats alongside email, live chat, and social media in a unified platform.
• Automated Campaigns: Set up trigger-based WhatsApp messages to re-engage customers and drive conversions.
• Proactive Messaging: Send personalized outbound messages to targeted audiences.
• AI Chatbots & Self-Service: Automate responses and allow customers to access information without waiting for support.
• Shopify Integration: Fetch order details and provide customer support directly via WhatsApp.

Pros and Cons

Here are some pros and cons of using Intercom:

9. Insider

Insider is an AI-powered customer engagement platform that integrates WhatsApp into its multi-channel marketing suite. It helps businesses to deliver hyper-personalized campaigns, automate customer interactions, and drive higher conversions with data-driven insights. With its advanced segmentation and predictive analytics, Insider helps brands create impactful WhatsApp marketing strategies.

Insider has a Shopify rating of 4.9 / 5 and a G2 rating of 4.8 / 5. 

Features

Here are some key features of Insider:

• AI-Driven Personalization: You can use predictive analytics to send tailored WhatsApp campaigns based on user behavior.
• Automated Customer Journeys: You can easily create workflow-based WhatsApp marketing campaigns triggered by customer actions.
• Rich Media Messaging: You can send images, videos, and carousels to enhance engagement.
• WhatsApp Retargeting: You can easily re-engage potential customers who abandon carts or leave without purchasing.
• Easy Shopify Integration: You can sync customer data and automate WhatsApp-based marketing workflows.

Pros and Cons

Here are some pros and cons of using Insider:

10. Spur

Spur is a WhatsApp marketing and automation platform designed to help businesses streamline customer engagement. It offers AI-powered chatbots, automated campaigns, and a shared inbox to manage interactions efficiently. With a focus on e-commerce and customer support, Spur simplifies WhatsApp marketing while ensuring a personalized customer experience.

Spur has a Shopify rating of 4.9 / 5 and a G2 rating of 4.9 / 5. 

Features

Here are some of the features of Spur:

• AI Chatbots & Automation: You can automate replies, customer queries, and marketing follow-ups.
• WhatsApp Broadcasts: You can broadcast promotional messages in bulk while maintaining personalization.
• Abandoned Cart Recovery: You can also retarget potential customers with reminders and exclusive offers.
• Order & Delivery Updates: You can keep customers informed with real-time WhatsApp notifications.
• Multi-Agent Shared Inbox: You can easily collaborate with your team to handle customer queries effectively.

Pros and Cons

Here are some pros and cons of using Spur:

We’ve given you an exhaustive list of the best WATI alternatives, in this section. However, the right choice will depend on some key considerations. 

Let’s take a look at the things you should take into consideration when choosing the best WhatsApp API solution provider for WhatsApp marketing.

How to Choose the Right WhatsApp Marketing Platform?

Choosing the right WhatsApp marketing platform isn’t just about features—it’s about finding a tool that aligns with your business goals. Here are the key factors to consider before making a decision:

• Smart Automation & AI Chatbots: Automate customer engagement, follow-ups, and promotions while keeping interactions personalized and natural.
• Targeted Broadcast & Campaign Tools: Send bulk messages with precision, ensuring personalization and compliance with WhatsApp policies.
• Easy E-commerce & CRM Sync: Integrate effortlessly with Shopify, for smooth transactions, order tracking, and customer insights.
• Efficient Multi-Agent & Team Collaboration: Use a shared inbox to streamline teamwork, prevent missed queries, and maintain a unified brand voice.
• Flexible Pricing & Growth-Friendly Scalability: Pick a platform that scales with your business, offering affordable plans without hidden costs.
• Official WhatsApp API & Compliance: Ensure the platform is an official WhatsApp Business Solution Provider (BSP) for reliability, security, and uninterrupted messaging.

Out of the platforms we have discussed, Zoko stands out as it includes all the aforementioned features and more. Let’s understand why Zoko is the best choice if you want positive results from your WhatsApp marketing efforts. 

Why is Zoko the Ultimate WhatsApp Marketing Solution?

With so many WhatsApp marketing tools available, choosing the right one can be overwhelming. But when it comes to a platform that truly solves key business challenges, Zoko stands above the rest. Here’s why:

• Smart Automation: Automate key customer interactions for maximum efficiency.
• Targeted Outreach: Send personalized broadcasts that convert.
• Seamless E-commerce: Integrate directly with Shopify for effortless WhatsApp commerce.
• Scalable Growth: Choose plans that grow with your business.
• Team Collaboration: Manage all conversations in one unified inbox.
• Reliable Foundation: Built on the official WhatsApp API for dependable performance.

Start your 7-day free trial today and witness the improvement in WhatsApp marketing firsthand!

Conclusion

In 2025, if WhatsApp isn’t part of your marketing strategy, you’re already a step behind. To stay ahead, you need a platform that not only simplifies customer engagement but also drives sales and growth effortlessly. We explored the top WATI alternatives, each with its own strengths, but not all offer the right mix of automation, flexibility, and scalability. 

Zoko stands out as the ultimate solution, combining advanced automation, easy Shopify integration, and AI-driven marketing tools—all while maintaining an intuitive and user-friendly interface. With powerful features like one-click upsells, abandoned cart recovery, and multi-agent support, Zoko empowers businesses to drive sales.

Reach your customers instantly and stay ahead of the competition. Start your 7-day free trial with Zoko today!

‍