Pricing Plans

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Generous plans with no markup
4 plans
Swipe to compare →
Starter
$49.99
/mo
Plus usage fees
Conversations
Markup on all conversations
$0.015/conversation
Calling
First 500 mins - no markup
$0.005/min after that
Agents
Unlimited agents
Add your whole team, free
Plus platform fees
Instagram
$9.99/mo
Flat monthly fee
Messenger
$0.00/mo
No platform fee
Shopify
Install on Shopify
Plus
$79.99
/mo
Plus usage fees
Conversations
First 5K - no markup
$0.00199/conversation after that
Calling
First 1K mins - no markup
$0.004/min after that
Agents
First 5 agents included
$15 per agent after that
Plus platform fees
Instagram
$9.99/mo
Flat monthly fee
Messenger
$0.00/mo
No platform fee
Shopify
Install on Shopify
Most popular
Elite
$139.99
/mo
Plus usage fees
Conversations
First 100K - no markup
$0.00099/conversation after that
Calling
First 2K mins - no markup
$0.003/min after that
Agents
First 10 agents included
$12 per agent after that
Plus platform fees
Instagram
$9.99/mo
Flat monthly fee
Messenger
$0.00/mo
No platform fee
Shopify
Install on Shopify
Max
$499.99
/mo
Plus usage fees
Conversations
No markup
$0 markup
Calling
First 4K mins - no markup
$0.002/min after that
Agents
Unlimited Agents
Add your whole team, free
Plus platform fees
Instagram
$9.99/mo
Flat monthly fee
Messenger
$0.00/mo
No platform fee
Shopify
Install on Shopify
All plans, all features

Every feature is in every plan

No locked tiers and no upsell features. A store on Starter gets the same Zoko as a store on Max. The only reason to choose a bigger plan is volume.

✓
WhatsApp bulk broadcasts
✓
WhatsApp Catalog
With Zoko branding
✓
Chat widget
With Zoko branding
✓
Customer tags and segments
✓
Click-to-WhatsApp ads
✓
Auto-distribute chats
✓
Quick replies
✓
Pop-up campaigns
With Zoko branding
✓
Detailed analytics
✓
API and webhooks
+
Platform fees
WhatsApp
Meta's rate card
Paid directly to Meta
i
You pay all WhatsApp messaging fees directly to Meta, at the rates on Meta's published rate card. Zoko is not involved in Meta's billing. Zoko's own per-conversation fees are shown on each plan above.
Instagram
$9.99/mo
Flat monthly fee
Facebook Messenger
$0.00/mo
No platform fee
Add-ons

Add automation and AI when you want them

Flows and AI agents work on any plan. Pay only for what you switch on.

Add-on

Automation workflows with 64+ ready-made ecommerce playbooks.

Essential flows
Free on every plan

11 pre-built flows: recover abandoned checkouts, collect reviews, double-confirm COD orders, convert COD to prepaid, reorder reminders, product upsells and order notifications.

Editing a pre-built flow by adding or removing nodes turns it into a premium flow.
Premium flows
$5.99 a month per flow

Any custom flow you build, collecting CSAT scores, Judge.me review sync, pop-up coupon codes, Instagram auto-replies, COD reconfirmation with auto-cancel and third-party checkout recovery.

Fair use: 500K flow steps a month are included. After that, $0.0002 per step. 98% of customers never go over.
Add-on

AI agents that answer, track and sell for you.

Guru
$24.99/mo + $0.09 per resolution

Answers your repeat FAQs from your store policies and products.
First 100 resolutions free.

Wismo
$24.99/mo + $0.09 per resolution

Answers "where is my order?" with live tracking from your store.
First 100 resolutions free.

Sello
$24.99/mo + 3% of order value

Takes orders in chat around the clock, confirms details and collects payment.
First 100 orders free.

Bill estimator

Estimate your monthly bill

Move the sliders to match your store. You will see your Zoko bill on every plan, the plan that costs least for you, and your WhatsApp fees from Meta.

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Where are most of your customers?
Country
Meta bills you in
Meta rates load here
Your Zoko bill on every plan
Estimated Zoko bill a month, based on the sliders below
Lowest for you
Starter
Best up to 2K
conversations
$49.99
Zoko bill a month
See breakdown
▾
Lowest for you
Plus
Best for 2K to 35K
conversations
$79.99
Zoko bill a month
See breakdown
▾
Lowest for you
Elite
Best for 35K to 465K
conversations
$139.99
Zoko bill a month
See breakdown
▾
Lowest for you
Max
Best above 465K
conversations
$499.99
Zoko bill a month
See breakdown
▾
Estimate your bill →
Move a few sliders and see your bill on every plan, plus your WhatsApp fees from Meta.
Plan fee
$79.99
Conversations
2,250 conversations
—
Calling
—
Extra agents
—
Instagram
—
Zoko Flows
—
Zoko AI
—
WhatsApp messages a month
Marketing
1,000
Utility
1,000
Authentication
0
Service
2,500
Every 10 service messages count as 1 conversation
Calling and team
Calling
0 min
Team size
3 agents
Instagram
$9.99/mo
Zoko Flows
Premium flows
0
Flow steps a month
0
500K steps a month included
Zoko AI
Guru resolutions
0
Wismo resolutions
0
Sello orders
0
Average order value
$50
Zoko bill
Plus
$79.99
WhatsApp to Meta: $15.30
+ WhatsApp fees
Paid directly to Meta
$0.00
Marketing
$0.0118
per message
$0.00
Utility
$0.0014
per message
$0.00
Authentication
$0.0014
per message
$0.00
Service
$0.0014
per message, first 1,000 free
$0.00
Calling
$0.0053
per minute
$0.00
Zoko charges are always in USD. WhatsApp fees use Meta's published rate card for your country and billing currency, including Meta's volume discounts. Estimates exclude taxes.
Common questions

Questions about pricing

What is a conversation?

A 24-hour session that starts when the first message from your business is delivered. That first message can be one you start, or your reply within 24 hours of a customer's message.

What happens if I go over my plan's limits?

Everything keeps working. You pay the per-unit rate shown on your plan for anything above what it includes.

Are all charges prepaid?

Yes. Your subscription is charged on the first day of each billing period and usage fees are calculated and charged after the month ends.

How long are contracts? Can I change plans?

There are no contracts. Pay monthly or yearly. You can start, stop or change your plan at any time.

How do upgrades and downgrades work?

You can upgrade or downgrade plans anytime you like.

What discounts are available?

Brands that commit to 250,000 or more conversations a month on an annual plan get discounted pricing. Contact us for details.

What is an agent?

Each team member you invite to Zoko by email is an agent. Your agents share one official WhatsApp number, so your team can handle hundreds of conversations in parallel.

What if I need more than 30 agents?

Max includes 30 agents, and extra agents are $9 each. For very large teams, contact us about an enterprise plan.

What are steps?

Each action in a flow is one step, counted every time the flow runs. A flow that receives an order, adds a Shopify tag and sends a message uses 3 steps per run. Every account gets 500K free steps a month.

Do unused steps carry over?

No. Unused steps do not carry over to the next month.

If I run a flow for one day, am I charged for one day?

Yes. Flows have a daily rate, and you only pay for the days a flow is published.

Can I use my own number?

Yes. Give us any valid number from any country and we set it up as your official WhatsApp API number after an OTP check to verify that you own it.

Can I reuse a number I already use on WhatsApp?

Yes. Delete the existing WhatsApp account on that number first, then we activate it as your official WhatsApp API number.

Can I reinstall WhatsApp on my phone afterwards?

No. Once a number is set up on the API, it cannot be used in the WhatsApp app on a phone at the same time. If you would like to stop your API subscription and go back to using regular WhatsApp, that is possible. Just remove the connection between your phone number and the API, then reinstall the WhatsAppapp on your phone.

Does my phone need to stay on?

No. You only need the phone to receive the activation OTP. After that it works for calls and SMS as usual, just not for WhatsApp on that number.

Try every feature free for 7 days

Install Zoko on Shopify, start on the plan that fits your volume, and move up whenever you grow.

No contracts. Cancel anytime.