A logo is an integral part of conveying your brand's identity to consumers especially in the world of eCommerce. It's the single most effective method of promoting your company's name and products while setting you apart from the rest.
In fact, a study revealed that 60% of consumers choose not to buy products from firms with unappealing logos. Without a decent logo, your brand might miss out on increased sales and new customer acquisition..
As the saying goes “first impressions last”. That’s why brands, whether it be on Shopify or another platform, should look into great logo-maker tools as they are among the most essential marketing tools for eCommerce.
But before diving into these logo makers, let’s have a rundown on the psychology behind why brands need to have a professional logo.
How things are presented to us has an effect on how we interpret them. That’s because the human brain is capable of analyzing and processing complex visual, linguistic, and pattern data.
An overwhelming majority (93%) of consumers make judgments primarily based on visuals, according to another study. Meanwhile, the introduction of shapes might evoke feelings of stability, professionalism, or even emotion.
To put this into perspective, Shopify statistics in 2022 suggest that customers are twice as likely to buy an item that has a 3D image product image rather than a flat one.
Here are some benefits of having a profession professional logo:
People automatically identify colors, logos, phrases, and even tones connected with a brand when it has gained a high level of recognition.
Achieving brand recognition means that your business is no longer just a name. People can now instinctively associate it with certain fonts, color schemes, patterns, and more.
Brands have about 2 seconds to persuade potential customers that their products are worth considering. With that short amount of time, an attention-grabbing logo is a must have for every business.
The more people see and recognize your logo, the more likely they are to connect with your brand and buy from you. This repeated familiarity and comfort level with your brand and logo will translate to increased customer loyalty over time.
But a logo by itself won’t do much if the brand doesn’t give emphasis on great customer service personalization.
A brand’s logo is the first and most lasting impression a customer will have of your company, and this is especially true for a startup. When paired with powerful marketing tools for platforms like Shopify, brands are well on their way to success.
As such, making a name for yourself, getting your message out, and connecting with your target audience in meaningful ways may all increase client retention and repeat business.
With this in mind, here are the top logo maker tools for your Shopify or eCommerce stores:
If you’re a beginner trying to learn the basics of logo design, Canva is the app for you. Despite being on their free plan, Canva already has hundreds of templates ready for use.
However, with the number of templates available, beginners can easily get lost. Luckily, the platform has its templates categorized by niches.
So whether your brand is into sports, food, or fashion, Canva’s free templates have got you covered. Plus, Canva features an intuitive drag-and-drop function that even non-tech savvy people can learn with ease.
What’s more impressive is that Canva also offers a ton of learning material for people that are just getting started on their creative journey. If you’re confused or stuck, there are several articles published to help you out.
When you’re finished with your design, you can download your high-resolution logo for free. For these reasons, Canva became one of the most popular free logo making apps on the market.
Hatchful is Shopify’s own logo maker app that’s available for download in both Android and iOS. Over 140,000 users already downloaded the app to help them start their brand journey.
The app also boasts one of the most user-friendly features for logo design. Once you run the app for the first time, a prompt will show asking you a few questions about your businesses.
Afterward, the app would recommend hundreds of logo templates that you can edit right at the fingertips. Because of these features, the logo making process is streamlined, saving time and money.
When you get the hang of the app, there are other features such as the Intuitive Design Studio that offers a variety of colors, layouts, and icons.
Hatchful, despite being a product of Shopify, is still free regardless if you’re a Shopify merchant or not. But if you want to take your logo design to the next level, you can always try out the premium templates.
But unlike Canva, you can already try out the premium designs and see how it looks when integrated with your brand’s themes. You only pay for the designs if you decide to download them.
Ucraf’s Logo Maker is a free-to-use logo generating app that offers a wide variety of icons, fonts, and shapes. Users have free reign on how to use these elements to come up with new logo designs.
After finishing the logo, you can download the design for free in a transparent PNG format. However, downloading the files in SVG or EPS formats costs $7.
After saving the file as a PNG, you will receive a 600px wide file with auto height, based on the actual ratios of your logo.
But if you decide to purchase an SVG, you will get a high-resolution scalable vector file. Please keep in mind that Vector graphics files can be edited later with any third-party software.
Design Hill offers brands a wide variety of high-quality premium logo templates. Much like it's free counterparts, this platform asks brands certain questions about their business.
Then, their system provides a list of personalized templates you can choose from based on your answers. From there, you get to edit everything from the colors, symbols, texts, and more to fit your brand’s core identity.
Pricing for this app depends on what you want done with your logo as well. It has a base price point of $20 per logo file. In addition, you can buy logos for your sites, social media, and even print media for a one-time package worth $65.
This logo maker app offers its premium users 13,000 unique logo designs. Plus, integrating your brand's identity into the logo creation process is made easy.
Businesses just need to enter their name and the industry they belong in. Then, Placeit’s generator will show a list of logo templates. Each one of these would have their own customizable color scheme you can choose from.
Once you’re done designing your logo, you can purchase it for $39.95..
Tailor Brands Logo Builder is a free logo builder. It requires a logo name (or company name concept) and tagline for your brand. You're asked about your firm, such as:
Then it asks about your personal style. You may choose your logo and font styles. If you answer these questions, you'll have a better selection of logos.
Your logo will be on business cards, social media profiles, t-shirts, and more. Sign up for Tailor Brands' email list to obtain logo options.
BrandCrowd is another eCommerce logo maker app. Enter your company name and click Make Logos Now. Before releasing any information, you may also look through BrandCrowd's designs.
You may change a logo using BrandCrowd's editing tool. You may change the layout, colors, text, shadows, and other graphics to match your brand. You may purchase your design for $45 and get high-resolution files and logo variants.
There are a few things to remember while designing a logo for your company. Keep in mind that the following suggestions are more of a guideline based on what has been tried and tested than a set of absolute laws.
For example, the majority of the world's best-known brands (95%) reportedly employ monochromatic color palettes. Coca-Cola, for instance, relies on the classic combination of red and white. McDonald's, on the other hand, favors orange and yellow.
Not only that, but 41% of companies' logos make use of some sort of stylistic font format. However, businesses should be aware that 93% of logos in use today are straightforward enough to be recognizable even when shrunk in size.
With the statistics out of the way, here’s a quick rundown of logo design tips you can use when creating your brand identity.
When creating a logo, keep it simple so that it is easily recognized, easily modified, and easily remembered. Logos that stand out from the crowd include an unexpected element or a unique take on the design.
You can use color to make people feel a certain way about your brand. For instance, the color red is said to stimulate and energize us.
Most logos include a predominantly black color scheme. The color black is synonymous with sophistication, power, and allure. Sadness is another possible emotion associated with this hue. Typically, dark colors, like black, are used for fashion logos.
You can also use these color techniques not only on logos but also on surveys forms or pop-ups when collecting zero party data.
Envelopes, promotional items (pens, mugs), email signatures, and other places will all include your logo at some point. Because of this, you may want to reconsider your logo's design if it has details that are obscured when displayed at a small size.
Although a complex logo may appear great in its full size, when shrunk down to a smaller size, it loses all of its meaning and becomes useless, which is another reason why simplicity is key in logo design. If you're in a pinch, you can always use an image upscaler tool to improve the image resolution if you aren't working with vectors.
A logo doesn't need to describe your company outright. Restaurant logos don't have to portray a certain food, nor do furniture or dental logos have to feature teeth.
The important factor is having a brand logo that’s unique and memorable enough to stand out on its own.
A quality logo is the first step toward creating your brand’s identity. Because it’s what audiences see first, you need to make the first impression last.
It helps pique customers' attention, distinguish businesses from competitors, promotes brand recognition, and communicate what a brand is all about.
That said, here are some key points to consider when creating your brand’s logo:
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